I could hardly be a self-respecting blogger on local designers without writing about Dema. This little institution has been located since 1998 in the kooky shopping landscape of Valencia Street, and this street is one of the reasons I miss living on the east side of the city. Dema’s owner-designer, Dema Grim (who is anything but), has created a happy home here, where she specializes in “modern interpretations of vintage classics.”
You catch on to the theme right away, but it never gets old: skirts, pants, darling dresses, and coats have nice, clean lines that allow them to carry off exuberant fabrics. She sources a lot of African fabrics during buying trips to London and produces a few of each item. I fell hard for the skirt shown here when I saw it on her blog. I thought it would be too short to wear to work, but fortunately I’m at least 7 inches shorter than the models, so it’s not a micro-mini on me!
The combination of the simple cut with the juicy colors gives this skirt serious shelf life. Can’t you just see it with an acid yellow or bright orange tee? Strappy heels or a pair of mules and tra-la-la, you’re off lookin’ cute.
Dema’s clothes are very well made, with great attention to detail—beautiful linings, pockets that sit just so, unobtrusive buttons and zippers. The spring dresses are just delicious.
She has a new blog that is regularly updated, so you’ll always know what’s in store.
Dema1038 Valencia Street
San Francisco, CA 94110
415.206.0500
www.godemago.com
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